Graphic Design

BlankZ Toys – packaging and logo design

Posted in Graphic Design on March 25, 2012 at 6:38 pm

BlankZ®, a new line of white stuffed animals that can be colored with washable markers, required an identity that showed how fun this process could be as well as standing out on the shelves of stores like Target, Michaels and JoAnn Fabrics. Packaging for multiple sizes of these animals, as well as a logo that could work well in multiple settings were needed. See more at the link below!

Deserio’s Logo Design

Posted in Graphic Design on March 25, 2012 at 6:03 pm

Multiple logo options for a new Italian family-style trattoria…which one is your favorite? Click through to see the other options and collateral.

Read more of: Deserio’s Logo Design »

SpeakEasy logo

Posted in Graphic Design on March 25, 2012 at 5:18 pm

A fun side project, I’m initiating a public speaking club at CDMP, similar to a Toastmasters. Of course we needed a name and a logo! Hope to update this post soon with poster and email invites as SpeakEasy kicks off in April 2012.

Search & Rescue Dog Foundation

Posted in Art Direction, Graphic Design on March 25, 2012 at 5:17 pm

In 2011, I decided to participate in Create-A-Thon with my friends at Hypno Design. My assignment was to design a logo, website, brochure, postcard, bumper sticker and t-shirt (for free) in 24 hours… starting NOW! In a flurry of activity, our team (a copywriter, web developer and myself) started at 8am on Thursday. By 8am on Friday, we were done. And as a side bonus, our client at the Search & Rescue Dog Foundation cried tears of joy when we presented the work. All in all, a successful 24 hours! Check out the site here.

Read more of: Search & Rescue Dog Foundation »

Roc City Cafe Riders

Posted in Graphic Design on March 25, 2012 at 5:15 pm

I had a blast working on the identity for this vintage motorcycle repair shop in Rochester, NY. Business cards, signage and the suggestion of a rockabilly style button-up to help promote the shop were all part of the package.

Latest Testimonial (read all)

Steve Muller, Executive Producer, Obscura Digital

Kodak CES from Obscura Digital on Vimeo. “Sarah brings creative vision, clear strategic thinking, and passion to her projects. It was a pleasure to work with her on Kodak’s Pipeline of Innovation.”
Pat Henehan, Global Marketing Presence, Eastman Kodak

“Sarah has superb design skills with the added ability to manage other agencies withing a large project. Delivered innovative, new virtual/digital demonstration for Kodak at Print 09 which was a huge success. Excellent to work with, personable, professional...
Robert Campbell, Vice President, UNIPLAN

“Sarah is great at combining a US and European perspective to her creative ideas, something that allows her concepts to work well on a global scale. And then great attention to detail with the implementation to make sure the quality was there to back...