3D Design

Branded Environmental Design

Branded Environmental Design

As the MSM design team grew, an expansion into an area of the warehouse called for some
design consideration. I was asked by the owners of the company to come up with a design that
showed off “Creative”, while keeping a diverse group of designers, all accustomed to having
their own offices, happy in a new, open environment. The result was an airy, unique space with
angled ceiling and large skylights, furniture by Herman Miller, and bright versions of MSM’s
corporate colors decorating the walls. In the process of choosing sources and suppliers, I put
together a Design Resource Library, which is still in use and growing 3 years later. The space
became a highlight on building tours, always eliciting a positive reaction.

As the Mirror Show Management design team grew, an expansion called for some design consideration. I was asked by the owners to come up with a design that showed off our design team in a creative environment, while keeping a diverse group of designers, all accustomed to having their own offices, happy in a new, open environment. The result was an airy, unique space with angled ceiling and large skylights, furniture by Herman Miller, and bright versions of MSM’s corporate colors decorating the walls. In the process of choosing sources and suppliers, I put together a Design Resource Library, which is still in use and growing years later.

My responsibilities on this project included:

  • 3D Design and art direction
  • Furniture, lighting and material sourcing
  • Implementation of project from start to finish
  • Creation and maintenance of Materials and Research Library

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3D Design

3D Design

Although I have never functioned under the title of exhibit designer, I am capable of using this skill when necessary. I enjoy designing and
animating in 3D Studio Max, and have a basic understanding of AutoCAD and SketchUp. The following projects show a broad range of
applications of this knowledge, from bringing to life another designer’s napkin-sketch idea to designing and implementing a 50’ x 60’ interior
space in under 3 months, without the support of a design team.

I enjoy designing and animating in 3D Studio Max and have a basic understanding of AutoCAD and other 3D programs. An interactive PDF provides some applications of this knowledge, from bringing to life another designer’s napkin-sketch idea to designing and implementing a 40’ x 60’ interior space in under 3 months, without the support of a design team. For access to this PDF, please contact me.

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Widewaters Exhibit Design

Widewaters Exhibit Design

MSM was one of three companies to bid on Widewaters’ RFP for a new 30’ x 40’ booth to
replace their 15-year-old tradeshow properties. The real estate development and management
company was looking to draw attendees at ReCon, a global deal-making venue for retail real
estate, into an environment that was modeled after the type of quality construction for which
Widewaters is known. I designed a booth around the juxtaposition of interior/exterior space,
creating a courtyard area around reception that led into a more private, interior space for the
conference rooms. Water fountains on either side reinforced the name of the brand and added
to the courtyard effect. The client loved our proposal and hired MSM to design and build the
final exhibit, which successfully debuted at ISCS 2008.

Mirror Show Management was one of three companies to bid on Widewaters’ RFP for a new 30’ x 40’ booth to replace their 15-year-old tradeshow properties. The real estate development and management company was looking to draw attendees at ReCon, a global deal-making venue for retail real estate, into an environment that was modeled after the type of quality construction for which Widewaters is known. Working together with an exhibit designer, I designed a booth around the juxtaposition of interior/exterior space, creating a courtyard area around reception that led into a more private, interior space for the conference rooms. Water fountains on either side reinforced the name of the brand and added to the courtyard effect. The client loved our proposal and hired MSM to design and build the final exhibit, which successfully debuted at ISCS 2008.

  • Sarah Morehouse and SM Design claim no rights to the designs, text, or images contained in the above post, and such designs, text, or images are displayed on this site for the limited purpose of representing work which Sarah Morehouse produced either as an employee of Mirror Show Management or as an independent freelance designer. Copyright and/or trademark may be owned by Mirror Show Management and/or the clients, successors or assigns represented in the designs.

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Cannon Brand Experience Room

Cannon Brand Experience Room

Completed as a freelance project, I worked directly with Cannon Industries, a contract
manufacturing company based in Rochester, NY, to renovate a room at their headquarters.
Designed and built within 3 months, the room showcased Cannon’s sheet-metal and custom
weld fabrication capabilities through industry-specific displays, projections and graphics. Much
of the design was intentionally created using materials and methods that Cannon could
manufacture themselves, helping to keep the budget low and the project on-time. Cannon’s
CEO loved the space so much that he moved his office to flank it, and uses part of it as his
personal conference room.

Completed as a freelance project, I worked directly with Cannon Industries, a contract manufacturing company based in Rochester, NY, to renovate a room at their headquarters. Designed and built within 3 months, the room showcased Cannon’s sheet-metal and custom weld fabrication capabilities through industry-specific displays, projections and graphics. Much of the design was intentionally created using materials and methods that Cannon could manufacture themselves, helping to keep the budget low and the project on-time. Cannon’s CEO loved the space so much that he moved his office to flank it, and uses part of it as his personal conference room.

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Mid-Century Interior Design

Mid-Century Interior Design

I’m honored to have had my previous home featured in a blog called LushPad. The house is a 1950′s Cape Cod, so my minor collection of haphazard mid-century pieces fit well into the interior. One day, I’ll own a vintage Mustang from the same period and my design obsession of that era will be complete.

Click here to view the article.

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Latest Testimonial (read all)

  • Steve Muller, Executive Producer, Obscura Digital

    Kodak CES from Obscura Digital on Vimeo. “Sarah brings creative vision, clear strategic thinking, and passion to her projects. It was a pleasure to work with her on Kodak’s Pipeline of Innovation.”

  • Pat Henehan, Global Marketing Presence, Eastman Kodak

    “Sarah has superb design skills with the added ability to manage other agencies withing a large project. Delivered innovative, new virtual/digital demonstration for Kodak at Print 09 which was a huge success. Excellent to work with, personable, professional...

  • Robert Campbell, Vice President, UNIPLAN

    “Sarah is great at combining a US and European perspective to her creative ideas, something that allows her concepts to work well on a global scale. And then great attention to detail with the implementation to make sure the quality was there to back...