WIB Exhibit Marketing
As the art director on this project, I helped MSM’s marketing team brainstorm concepts for their existing booth at the Women In Business conference. Together, we came up with a custom coffee theme where attendees were welcomed to take a personality quiz to determine whether they were Sweet, Bold, Smooth or Nutty. They were then offered a free coffee made to their liking. This service reflected the custom service MSM has become known for in the exhibit industry. I developed the visual theming, carrying it across multiple touchpoints including street clings, a folding brochure, coffee cups, buttons, booth graphics and the animation featured on the plasma.
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CES 2005 – 2010 – Five years of Kodak history
Location: Las Vegas, NV
Client: Kodak Consumer Digital Group
Description: The International Consumer Electronics Show, considered one of the major technology-related trade shows, is where many companies debut their latest products. In the last 5 years of working with Kodak’s Consumer Digital Group, we have introduced immersive environments and new technology into the way they exhibit, in keeping with the high standards for innovation required by the environment. This has resulted in a yearly increase in press coverage, booth traffic and show sales, even as budgets have been cut and overall show attendence has gone down.
Responsibilities:
- Directed internal exhibit and graphic design teams.
- Hired and directed outside vendors for multimedia production, prop fabrication and talent recruitment.
- Designed, sourced and directed the fabrication of multiple immersive environments used to showcase Kodak products.
- Assisted account and project management in creating history of success with the account.
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Event design
When a production company came to us looking for assistance in pulling together a proposal for a posh event at the Waldorf Astoria hotel in NYC, I was assigned to the job in the role of art director. After reviewing the brief with the production company, I visited the site, spoke with the hotel event manager about logistics, measured the rooms and developed a traffic flow plan. I then sourced furniture (client’s budget required rental) and designed lighting and graphics to help direct this flow, while merging well with the existing Art Deco decor of the Waldorf.
Working with an exhibit designer, we developed a series of renderings to describe this visual direction.
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Storyboards
Responsible for writing the script, creating new vector illustrations while integrating some stock, and designing the storyboard for this :60 second flash animation, I completed the work in a 12 hour period of time. View the entire storyboard (1MB pdf)
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Portfolio Overview
I’ve created an interactive pdf that shows a bit from each of the three categories: art direction, 3D design, and graphic design. Feel free to contact me with any questions!
Download Portfolio Overview PDF (11.5MB)
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